I was recently reminded of the cultural shift taking place in the Bitterroot Valley when, in a recent conversation with some newer residents, the term "Bitterrooter" was unrecognized. Its use was received with a quizzical look and the question, "Bitterrooter? What's that?" Good question, one that will likely lead to a series of articles, but let's try to unpack it in just this one for now, shall we?